What is a Home Use Test (HUT)?

A HUT is a Home Use Test (sometimes called an iHUT, or in-Home Use Test) in which consumers complete study activities at home. These activities may include tasting, smelling, or using products, taking and uploading photos or videos, going shopping, and/or completing online surveys. A HUT may take place over the course of a few days or up to a few months.
If the HUT includes product evaluation(s), you may be asked to come in to one of our facilities to pick up product/s or you may receive product/s in the mail to use at home.
The requirement of HUTs vary, so if you are invited to participate in a HUT, please refer to your specific study invitation for all pertinent information.
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